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September 24-27, 2018
Carlsbad, CA
Omni La Costa Resort & Spa


Strategizing for the Future

Keynote speaker
Allison Flatley
CEO, Allison Flatley Consulting
Director of Industry Relations, IHRSA

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. -Sun Tzu, The Art of War

What’s your next strategic move? The first step is to understand the current state of the health club industry. We’ll examine the current industry research, consumer behavior, member demographics, and participation trends to help you set your next strategic move. Learn what tactics and trends operators are talking about and employing in their clubs.

About Allison:
Allison Flatley has been committed to the health and fitness industry for 30 years. An accomplished leader and experienced club operator, a former IHRSA Vice Chair, Nominations Committee Chair and board member, she has now started Allison Flatley Consulting to help organizations with their strategy, business growth and client engagement. Allison is helping champion and cultivate the corporate fitness and wellness market for HydroMassage. She is also working with IHRSA as Director of Industry Relations focusing on industry relations, membership growth and leadership engagement.